* Got this from @LoisYasay, a passionista out to help people / brands discover their WHY’s. :)
"People don’t buy what you do, they buy why you do it. And if you keep talking about what you believe, you will attract those who believe what you believe."
Brilliant video. Because of this, I was compelled to write a quick post on Punchdrunk Panda’s WHY. :)