The classic Apple ad that made it an aspirational brand.
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They are not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think they can change the world are the ones who do."
To prepare my Punchdrunk Panda colleagues for our brand discussion and planning session, I had just recently shared this video with them because Apple really set the standard for creating a company that changes the world, and this really moves me (and I’d like to think the rest of the world) personally, and just inspires us to live lives of meaning.
Steve Jobs now deserves a place with the rest of these people.
The world is at a great loss with the departure of a creative visionary who chose to never settle, stay hungry, and stay foolish.