Bobby Benedicto’s Send-off Party @ Cubao Z
Sept. 9, 2011
Gotta love them house parties. Especially when you’ve got a a lot of great bands performing, like Ang Bandang Shirley, Tarsius, Ciudad, The Strangeness & Wilderness, a good amount of booze and some laughable Floptop Haiku Rap Battles.
Bobby Benedicto of Number Line Records was throwing a going away party before leaving for Berlin (he still didn’t have his visa at the time of the party, but he is actually either en-route or already at Berlin at the time of this post). It was nice to see a lot of the Anteroom Sessions artists there. :)
Selena Salang of Ang Bandang Shirley and Slow Hello told me about what a fun gig Anteroom Sessions was, and that it was a great concept. :D And I truly appreciate her for that even if she seemed to have a bit of buzz at the time we spoke. :P
The crowd during Ang Bandang Shirley’s set. Spot your back if you were there!
Tarsius setting up on these nifty modular wooden boxes. :P
You can’t see him but my boyfriend Karlo was going nuts (relative to his usual self) during Tarsius’ set. :P
With some other friends: Kitty, Reza, Ana, Karlo, Pepe, Kiyo & Jobelle
With long-time friend, Patrick Vinalay :D (Marcos, if you’re reading this, we miss you!)
Michael Benedicto of Outerhope
Pat with Kathy Gener of Attraction! Reaction!
Yiz, he be drunk. :P
That was that, and it was fun. :)
Hope Punchdrunk Panda can do some sort of collaboration with Bobby Benedicto of Number Line Records for future events, or maybe Number Line-inspired designs? :P Not sure if he plans to come back from Berlin or how long he intends to stay there though. Anyway.
Auf Wiedersehen, Bobby!
P.S. I tend to be OC, but my photo watermarks are not all uniformed in size or placed in the exact same spot of the photos. I only noticed a few weren’t at the very corner of the photo, but it’s too late in the night / too early in the morning for me to care at this point…it was 5:17a.m. when I posted the pictures on my personal Facebook account, and it is now 6:26 a.m. as I conclude this post. (I drifted off a couple of times in between). So yeah.
Martin Lindstrom @ SMX
Is your brand smashable? Do you have a sensory branding strategy? Is your brand conveyed to the consumer at every touchpoint? Can your brand be as strong as say (gasp!) a religion?
These are just some of the questions Martin Lindstrom raised in his talk last Sept. 8, 2011 at the SMX Convention Center. It left us business owners and marketers with points to ponder on and fueled us to think big ideas for our brands.
Martin Lindstrom is the author of Buyology, Brand Sense and his very soon-to-be-released book, Brandwashed (Sept. 20, 2011). He is a 2009 recipient of TIME Magazine’s “World’s 100 Most Influential People”, and is a trusted advisor for top executives in numerous Fortune 100 companies including McDonald’s Corporation, PepsiCo, American Express, Yellow Pages, Procter & Gamble, Microsoft Corporation, The Walt Disney Company, Unilever, Nokia and GlaxoSmithKline, amongst others. If that doesn’t impress you enough, you can read up on the rest of his accolades here.
I attended the event in the company of Mishi Chan of Quirks, and Beatrice & Lloyda Lim of Giordano Philippines, and Rachelle Chantong of HSBC.
L-R: Rachelle, me, Mishi, and the stage (Photo c/o Rachelle Chantong)
I still owe my Punchdrunk Panda team a more comprehensive sharing on the things I learned, but some interesting tidbits I can share now are: (Note that these are reworded personal notes and not necessarily direct utterances by Martin)
- People are more emotional than rational. Yes, even if you really think you’re the latter.
- Focus groups do not really work because consumers don’t really know what they want.
- Powerful brands go beyond logos. Therefore graphic designers love brands who consider themselves powerful, and are therefore less likely to request for an increase in logo size.
- We can NOT multi-task. Although mostly everyone claims to be a multi-tasker.
- Strong brands are parallel to religion. And Apple truly is the strongest in the branding world.
- Live every aspect of your business in every touchpoint. Make your branding/brand personality known in everything consumer’s encounter from you/your brand (e.g. calling card, packaging, etc.)
- If people want you, they’ll want what you’ve got.
- 8-10AM is the best time to schedule newsletter blasts or brand suggestions/updates.
So there. These are a few points to consider, in both how we plan our branding, and how we plan our days and lives. :P
Having said that, after Martin’s talk, I visited Martin’s FB page and saw that he was running a contest for an online Google Plus symposium or webinar. He would only be giving out slots to the symposium to 10 lucky winners.
And if you’ve been following my posts, you’ll have seen this entry. :)
So anyway, hurrah hurrah for me! Go get his books! :P
Why Punchdrunk Panda created Anteroom Sessions
Punchdrunk Panda’s Anteroom Sessions was really all about showcasing budding independent brands and talent. And as a company that passionately pursues creativity through our work, we acknowledge others who actively follow their creative inclinations, and provided this avenue to share their passion with others.
We had people passionate about music. About tea. About photos. About film. About fashion. About dance. About design.
We listened to inspired and inspiring performances from: RJ Gomez of Love Never Dies
Karlo Cleto of Love Never Dies
Selena Salang of Slow Hello
Diego Mapa of Tarsius
Owel Alvero of Manuel Nicolas Alvero
Mike Benedicto of Outerhope
Mick Benedicto of Outerhope
We cooled down with smile-inducing tea concoctions from our host venue Moonleaf Tea Shop.
We let loose, wielded nifty props and got fun, free photos as Anteroom keepsakes, thanks to Topshot Photo Booth.
Punchdrunk Panda also sold all sorts of funky items alongside Splatt.MNL, Junk Studio, Holic, Filed & Analog Soul.
Some of the Punchdrunk Panda creations we had in our pop-up shop
We also screened webisodes from our last photo shoot in which we collaborated with hip hop dancers Legit Status, photographers from Little Red Moments, stylist Reza Aznar and make-up artist Shayna Young. (We also collaborated with The Amazing Playground and Giordano Philippines for our shoot apparel). Through the webisodes, we wanted to showcase the passion that these people have, and what drives them to pursue their respective crafts.
Of course, we could not have produced the webisodes without the help of Fictionaut Productions, whose short film and demo reel we also featured.
Jopy Arnaldo of Fictionaut Productions
Anteroom Sessions started as a nameless, modest idea to show some Punchdrunk Panda sample products at a milk tea place while screening our photo shoot webisodes and having a DJ (a coaxed boyfriend) mix some tunes. Gradually, the idea grew and grew, and with everyone who decided to come on board with us for this event, Anteroom Sessions became bigger than we could have imagined.
I’ve finally calmed down from the sustained high I got from Anteroom Sessions, but a “kilig” feeling still lingers back every now and then when I think about Anteroom Sessions.
This is probably among the more “serious” writing I’ve done for Punchdrunk Panda, (because I’m usually trying to be witty or funny when I write for PdP), but I just can’t help but feel like we achieved something important through our first ever event. We’ll definitely do this again next year, and hopefully showcase even more independent brands and talent.
Anteroom Sessions High
Hay, so high!
I didn’t think I’d ever organize an event like Anteroom Sessions, with a number of live indie performances AND pop-up shops AND a photo booth AND webisode/film screenings, much less actually pull it off!
Oh my god I am still so happy I can’t think of anything else right now but #anteroomsessions and how happy I am for all the support and so thankful to everyone who helped make this happen.
My Punchdrunk Panda team was great! Knowing I could leave Nica, and our interns Pat & Patman to their respective tasks made me feel so much more confident and just leave them to do their own thang while I (with the help of Thysz & Jonver) hosted the event and made sure the artists got their Moonleaf refreshments :)
I lacked sleep the night before, and yet, when I got home from the event last night, I still didn’t immediately crash into bed. I slept at 3AM and got up at 630AM today. AND I STILL FEEL ENERGIZED :)) Oh my god. Haha.
When I finally crash, I will crash hard. But right now, I feel glorious! XD
With my awesome team: TOP (L-R) Thysz of Moonleaf, myself, Nica (operations manager); BOTTOM (L-R) Jonver (marketing intern), Patman (design intern), Pat (marketing intern) :D
We’re sooo tired from all the fretting and preparing but we are sooo happy with how ANTEROOM SESSIONS by Punchdrunk Panda turned out!
Many thanks again to Moonleaf Tea Shop for the venue and yummeh milk tea, to our photo booth partner Topshot Photo Booth, to our pop-up shops Analog Soul, FILED!, Holic Accessories, Splatt.MNL & Junk Studio, supporting brand Yabang Pinoy, to our super talented performers Outerhope, Tarsius, Slow Hello, Manuel Nicolas Alvero, Love in Athens, Love Never Dies, to our DJ Only Revolutions, and of course our webisode director Jopy Arnaldo and his crew at Fictionaut Productions!
We couldn’t have done it without you guys!
Thank you so much for making the event a success!
Thank you also to all those who joined us! We love you all! Ang daming !! pero I’m still hyper and excited despite the lack of sleep. But I’m sure I’ll crash after typing this. :P
For those who didn’t make, you missed out! You’ll have to wait ‘til next year for part 2 of Anteroom Sessions! :D
Plimsolls & chukkas,
P.S. Super thanks to the Punchdrunk Panda team, Nica Kim & our beloved design & marketing elves Pat Manlapas, Jonver David & Pat Remoquillo!